African Americans Prime Audience For Mobile Advertising

An inaugural study by M:Metrics, a mobile advertising research group, and AdMob, the largest mobile advertising marketplace, shows that although Blacks only comprise 6.3% of all mobile users, half of that group visit mobile sites targeting that demographic. So the potential for advertisers to successfully reach African American consumers via a mobile platform is considerably high. Source

And we recently mentioned that Virgin Mobile is bringing social networking to cell phone customers via niche targeted sites, including a portal for Blackplanet.com. Read our original post here.