Yankelovich's 2007/2008 MONITOR Multicultural Marketing Study

Yankelovich's 2007/2008 MONITOR Multicultural Marketing Study, done in partnership with Burrell Communications, indicates that African Americans and Hispanics are “almost twice as likely to enjoy looking at or listening to advertising than their peers." But only 25% of those Black consumers feel today's marketing is both personally and culturally relevant to their lives. Read on...