Sean John “Unforgivable” Top Celebrity Scent

In a crowded field of signature scents marketed by celebrities such as Brittany Spears, Sarah Jessica Parker and Jennifer Lopez, Sean John’s Unforgivable led the pack in 2006, bringing in an estimated $74.9M.

“Not bad for two years out of the gate…compared to mainstays like Davidoff's Cool Water, with worldwide sales topping $143 million, Diddy is holding his own...and he's far more popular than more established brands like Liz Claiborne's Curve for Men ($31.3 million in sales).” Source