AdAge.com: Rapper Common Replaces Magic Johnson As Brand Eyes Younger Consumers

"Goodbye, Magic Johnson. Hello Common."

"Lincoln has ended its three-year relationship with the NBA-star-turned entrepreneur and teamed with hip-hop artist Common to reach African Americans. In a deal announced at the Los Angeles Auto Show, Ford said the celeb will mainly plug the Lincoln Navigator luxury SUV in ads across a variety of media, at events and online."

"The automotive line is hoping Common will help Navigator overtake General Motors Corp.'s Cadillac Escalade as the most popular luxury SUV among African Americans. 7% all Navigator buyers from last October to March 2007 were African American…while the Escalade had twice as many African-American buyers than any contenders in the SUV segment." Source

Autochannel.com