Family Digest Magazine announced this week its KIDS' HEALTH section, which will focus on the physical and emotional health of African American children.
"With this addition to the magazine, Family Digest becomes the only publication to feature African American children-specific health editorial in every issue," per founder Darryl L. Mobley. Visit the website.
Friday, April 27, 2007
Family Digest Magazine announced this week its KIDS' HEALTH section, which will focus on the physical and emotional health of African American children.
I’ve been keeping track in recent weeks about the subprime mortgage fallout. Civil Rights groups and others have called for a moratorium on foreclosures and that borrowers are provided with more affordable alternatives.
But what I didn’t know is that although subprime mortgages consist of 20% of all home loans, 55% of all mortgages taken out by African Americans in 2005 were subprime. More...
Thursday, April 26, 2007
Speaking of football players and endorsement deals, the NFL draft is being held in the NYC this weekend.
African American prospects are dominant in the draft, but few align themselves with Black agents to represent them, whether it's for negotiating salaries or those lucrative athletic and/or apparel contracts.
Charles Hallman of the Minnesota Spokesman Recorder gives more insight in his recent article. More...
Campbells will continue with its Chunky Soup “Mama’s Boys” advertising campaign, with NFL Players Larry Johnson of the Kansas City Chiefs and Maurice Jones-Drew of the Jacksonville Jaguars set to appear, along with their moms. Read On...
Wednesday, April 25, 2007
The Chevy Spring Fest, with a lineup that includes rappers Trick Daddy and Rick Ross, rolls into Miami this Saturday.
Sources say the Black Family Channel will end its run as a 24/7 network on April 30th.
BFC, which is in talks with the Gospel Music Channel regarding acquiring its subscriber base, will “not shut down operations, although it’s unclear in what capacity it will exist.”
The network, owned by the likes of Willie Gary, Cecil Fielder, and Evander Holyfield, “was unable to secure significant cable and satellite distribution to continue” on television.
AOL BlackVoices reports that Patrick Robinson, who honed his design skills under Patrick Kelly and went on to work for labels such as Armani, Anne Klein and others before launching his own line, will debut an exclusive collection of womens’ clothing at Target.
The collection is due to arrive at selected stores on May 6th.
Tuesday, April 24, 2007
We mentioned Uncle Ben's promotion (if that's what you want to call it) to Chairman Ben in a previous post.
Slate.com's David Segal offered his opinion on the Chairman's rise to the boardroom and a slideshow highlighting the "strange history of racist spokescharacters". Read On...
Serena Williams and Vicks partnered up today to announce the "Vicks Sinus Send-Off" Sweepstakes. One winner will receive an all expense paid excursion to Wimbledon.
Monday, April 23, 2007
Paul Wall of SwishaHouse Records is the newest artist affiliated with Virgin Mobile’s "First Dibs" Ringtone Program.
Songs from his first album, which include collaborations with Jermaine Dupri, Jon B, Snoop Dogg and Trina, are exclusively available via Virgin’s site.
The National Association for the Advancement of Colored People (NAACP) launched its "STOP Campaign" today, an initiative geared towards ending the demeaning images of African Americans found in the media. Visit the NAACP website to learn more about the effort...
...And Russell Simmons, along with the Hip Hop Summit Network, says "No" to the "H" word, along with a few others. (Source)
Sunday, April 22, 2007
“Chrysler Presents the Divas of Gospel," an eight-city tour featuring Yolanda Adams and Mary Mary, arrives on April 26 in Denver, CO.
"For Chrysler, this tour is a unique opportunity to showcase our Chrysler vehicles to a very influential and important audience," said David Rooney, Director/Chrysler Marketing and Global Communications. (Source)
Check here to see additional stops on the tour...
On the Media Front:
Former NFL Running Back Eddie George will host his own internet radio show, “Radio, By George”, on VoiceAmerica, starting this Monday.
Eddie and his wife, Tamara “Taj” George, former R&B singer with the group SWV, also premiered their reality series, “I Married A Baller," last night on TV One.
And has Alison Stewart moved on from MSNBC’s “The Most”? Read on…
Friday, April 20, 2007
Roberts Broadcasting, an African American owned media company, is banning music that contains sexist, violent, and racist language on one of its radio stations. Read On...
VH1's Flavor of Love Girls: Charm School starring Mo’Nique drew 5.07 million total viewers in for its Sunday debut, ending the record of 4.43 million held by the premiere of “I Love New York.” Read Story
Thursday, April 19, 2007
Global drug giant AstraZeneca said Thursday it is teaming with U.S. doctor groups to correct a dearth of minority physicians conducting drug trials. Read More
Per Louis Carr, President/Media Sales, "our viewers and advertising partners wanted us to move into" providing original shows for the cable channel.
It's a very strategic and long overdo move for the network, which scored some of its highest TV ratings with original series such as "American Gangster."
Photos from 2007 BET Networks UpFront - Red Carpet and Cocktail Hour
Wednesday, April 18, 2007
Tuesday, April 17, 2007
Budget Rent-A-Car has renewed its sponsorship of the Tom Joyner “Sky Show”. Joyner, dubbed the “Hardest Working Man in Radio,” has the top syndicated urban morning program in the country.
The Sky Show, taped in front of a live audience and featuring well-known performers, comedians and the Joyner Morning Show crew, is broadcast regularly on TVONE.
Monday, April 16, 2007
Some celebrity endorsements are considered marketing genius, others not so much. Take for example Jim Jones' Sizzurp Liqueur. I'll leave that one alone for now...
Black Enterprise Rings Closing Bell On Wall Street; Fundraising Event For "Wall Street In The Black"
NYSE and Black Enterprise honor African Americans on Wall Street by the ringing of the closing bell at 3:55 PM EST today. Click here to see it live.
An accompanying fundraising event for the documentary "Wall Street in the Black" will be held on April 25. I checked out a preview of the film, looks interesting...
Saturday, April 14, 2007
Friday, April 13, 2007
Jason Whitlock, the Kansas City Star newspaper journalist who was called out earlier this year for writing two differing accounts about Vegas’ 2007 NBA All Star Weekend, shared his thoughts on the Imus fallout. Read On...
Thursday, April 12, 2007
Wednesday, April 11, 2007
USAToday.com: MSNBC drops Imus simulcast amid furor over comments
Broadcast & Cable: TV One's Roots a Ratings Winner
Ms. Fabulosity herself Kimora Lee Simmons has signed on to do a “reality sitcom series” for the Style Network.
Titled “Kimora”, the show will focus on her ability to successfully juggle her professional life and family. Simmons has become a style and marketing icon with brands such as Baby Phat, the KLS Collection, and Simmons Co., a high-end jewelry line.
Style’s EVP Salaam Coleman Smith characterized her as “refreshingly blunt, absolutely honest and outrageously entertaining––the kind of woman who knows what she wants and how to get it.” (Source)
ESPN launched a 30-second spot highlighting its special on Baseball Hall of Famer Jackie Robinson.
The ad, which was created by Wieden + Kennedy, highlights Robinson’s extraordinary accomplishments and runs through Sunday, April 15, Jackie Robinson Day. View the clip on Mediapost.com.
Tuesday, April 10, 2007
Advertisers Procter and Gamble and Staples pull out from The Don Imus Show.
"Based on recent comments...it prompted us to kind of take a look at our decision to advertise and as a result we decided to stop advertising on that program," said Staples spokesman Paul Capelli. (Source)
The New York Times also reports P&G went even further and cancelled over $560,000 in advertising from Imus' show, as well as nixed advertising from the entire MSNBC morning schedule. (Source)
Since the Don Imus story is being carried on all the major media outlets and several blogs, BuzzologySurveys' initial thought was to not include a posting about his derogatory comments regarding the Rutgers Womens Basketball Team and subsequent “apology.”
But as the dialogue deepens about Imus, the impact of his comments on such an accomplished group of women, and race relations overall, we felt it imperative to post some recent developments:
New York Times: Rutgers Women to Meet With Imus Over Remarks
National Assn. of Black Journalists: Despite CBS; MSNBC suspension, 'Imus Must Go'
The whole Imus story just reconfirms why it is so critical to have diversity within the media as well as on Madison Ave. Different perspectives mean more sensitivity towards cultural issues and a better representation of what we see on TV, hear on the radio, or read in print.
The show's demographic is said to be a top draw for major advertisers including Chrysler and The New York Stock Exchange. We're curious what their reactions have been to calls for a possible boycott:
Mediapost.com: Will 'Imus In The Morning' Advertisers Sleep In?
We'll keep you posted on any developments. In the meantime, check out previous articles about the need for diversity in both industries:
UNITY Journalists of Color: Embracing Newsroom Diversity Cannot Continue to be a Slow Process
Target Market News: 4As Diversity Panel Says More Execs of Color Needed at Top of Media Firms
Gannett News Service discusses efforts to market home furnishings to a multicultural audience, including:
B. Smith, entrepreneur and lifestyle expert who partnered with Bed Bath & Beyond to produce a home textiles and other products, has expanded into the furniture biz through an arrangement with Clayton Marcus Co.
Johnson Publishing and Dan River Co., a leading manufacturer of home and apparel textile products, also have a licensing deal to create a luxury bedding products geared towards ethic consumers. (Source)
Also Making News:
Women’s Wear Daily: Diddy’s Deals
Monday, April 9, 2007
The New York Times reports that sales of mobile ringtones are expected to decrease by $50M this year, with ringbacks being the hot growth area, estimated at $65M.
What’s the difference between ringtones and ringbacks you ask? For those not familiar, Billboard.com offers these definitions:
Ringback: A personalization service for mobile phones. When a caller dials a ringback user, a song replaces the typical ringing noise before the user picks up.
Ringtone: The sound (or song) made by a mobile phone indicating an incoming call.
Billboard.com also lists this week’s top ringtone: R& B sensation Chris Brown’s Poppin’, and top ringmaster, Rapper Mims “This Is Why I’m Hot”. Oh, a ringmastger is a snippet of the actual song. African American artists dominate the Top 10 Ringmasters Chart.
Check out “What’s Hot” over at BET Mobile…
Sunday, April 8, 2007
YouTube.com, credited for starting the explosive growth of sharing video content online, has generated several imitators. But in a field of many, one site is creating buzz for focusing on a specific audience: Gospeltube.com.
GospelTube.com, “allows visitors to watch and share Christian and Gospel videos worldwide through a web experience for the whole family.” Read More...
Have a Happy Easter everyone!
Saturday, April 7, 2007
"Mr.," a concept that’s part upscale hair cutting services, part bar (yes, they serve drinks too), and wholly successful in just its first month, opened in San Francisco’s Financial District in March.
Alltel and Maya Angelou announced the winners of ''Words of Wisdom: Lessons In Courage.”
The nine scholarship winners of the essay contest received $5,000 to be used at their respective HBCU (Historically Black College or University)."
"Alltel Wireless is committed to celebrating the academic accomplishments of students within the African-American community” said Regina Woziwodzki, director of multicultural marketing for Alltel. Source
The 50 Million Pound Challenge, a joint effort of Dr. Ian Smith, most notably of the VH1 Celebrity Fit Club, and State Farm Insurance, is an initiative geared towards helping the Black community become proactive about improving their physical health.
Celebrities such as Steve Harvey, Patti LaBelle, Omarion, Yolanda Adams, and NFL star Michael Strahan were expected at today’s kick off on The National Mall in Washington, DC. For more information, visit 50millionpounds.com.
Friday, April 6, 2007
The American Heart Association states a startling fact: African American women are at a greater risk for heart disease, the nation’s number one killer, than Caucasians and other groups.
In an effort to stem this epidemic and provide needed health information, Cheerios and American Urban Radio Network have partnered up to promote the “Sisters Saving Hearts Awards.”
Grants totaling $25,000 will be given to recognize African American women and organizations working to educate and raise awareness about the disease. Source
In keeping with the trend of consumer influenced advertising, Marketingvox.com reports that Pepsi is launching DesignOurPepsiCan.com, with the top vote getter being displayed on over 500 million cans.
“Celebrity Can Artists” such as Pharrell Williams are also creating designs in what Pepsi is calling a part of its “global brand restyle.” Full Story
Thursday, April 5, 2007
Ready for Mobile Audio content? A new study by Arbitron and Telephia says that consumers, especially the desired 25 to 44 male demographic, with a large proportion being African American and other minorities, may be open to an incentive based or ad-supported model. Source
Coors Brewing Company released details about its 2007 African American-focused advertising campaign on Wednesday. "The World's Most Refreshing Beer" is launching street-level marketing, radio, out-of-home and print advertising to expand its reach and connect “emotionally with multicultural consumers." Source
Allhiphop.com is reporting that Jay-Z may have another endorsement deal under his belt. He’s in talks with Armand De Brignac, makers of the exclusive champagne featured in "Show Me What You Got", the 1st single off his latest album.
You may remember the hoopla last year surrounding Jay-Z’s boycott of another champagne company, Cristal, after comments made by Frederic Rouzaud, the wine maker's managing director.
With H-O-V-A’s blessing, hip hop is sure to embrace the bubbly, but does Armand De Brigand really rhyme with anything?
Many thought the concept of affordable tennis shoes and apparel wouldn’t catch on in an industry that offers $150-$300 kicks, but apparently Stephon Marbury knew otherwise. His Starbury line, including the $14.98 Starbury I, was so phenomenally successful that Footwear News named it the "2006 Footwear Launch of the Year."
This morning NBC’s Today Show highlighted Marbury, his line and how growing up in Brooklyn birthed the idea of creating quality merchandise. (See Video Clip)
Other ballers in the NBA have begun to take note, with “Big Ben” Wallace signing on as a spokesperson. "Once parents and their kids begin to see that other pro athletes are getting down with this, then it just makes a world of difference," Marbury said in a phone interview. Source
The line is sold exclusively at Steve & Barry’s.
Wednesday, April 4, 2007
The Washington Post reports that Soledad O'Brien, anchor of CNN’s "American Morning", has been replaced. Apparently the ratings for the morning program have declined 6% within the last year.
O’Brien, who should be commended for her frank and “no-holds barred” questioning during an interview with then FEMA Director Michael Brown, was part of the team that helped CNN win a Peabody Award for its Hurricane Katrina coverage. She’s expected to stay on board as a correspondent. Source
I ran across this post entitled ”The Continuing Significance of Email Among African Americans” on Blackprof.com. It’s an interesting read and discusses why communication via this avenue tends to be favored over blogs and other forms of connecting. It also raises the question are Blacks technologically behind as a community. Read More...
Tuesday, April 3, 2007
Johnson told the crowd of 2,000 at the Cruise3Sixty Conference that African Americans and Hispanics “want…the chance for a trip of a lifetime. You just have to take it to them."
All I have to say is Magic, can a sister get some advice on starting a new business venture or what? Give me a holler! Source
In related news, Soul of America, the leading travel site for African Americans, just celebrated its 10th anniversary online. I’ve used to site before (It's were I found one of my fave restaurants, Warmdaddy’s in Philly) and other tourist attractions of interest in cities across the country.
It’s a great resource (although it doesn’t always have the most up-to-date information). Suggest you check it out if you haven’t already...
Monday, April 2, 2007
The private event launched UpStage, the Samsung mobile device that's part music player, part phone. Sprint also announced an accompanying music service that offers 99 cent downloads.
CITA is the world’s largest event dedicated to wireless, broadband, and mobile technologies. Source
Okay, Uncle Ben's is now Chairman Ben's? Somehow, the change doesn’t make me feel any better about companies continuing to use stereotypical images of African Americans for advertising models. Source
Sunday, April 1, 2007
With the recent sale of the Rocawear trademark to Iconix for $204M, are urban owned brands becoming extinct? Black Enterprise poses this question in their recent article, Thinning Threads.
DJ and radio personality Funkmaster Flex, who The New York Times kinged the "evangelist of hip hop car culture" and is fast becoming a top spokesperson for the custom car market, recently inked a few deals:
Ford Motor Company Website: Ford and Funkmaster Flex Muscle in Hot New Expedition
BrandWeek: Funkmaster Flex Gives Castrol a Spin
Also Making Headlines:
AdWeek: Stars Step Out For PepsiCo Dance Tour
Media Post: Honda, Nissan Target Urban Buyers With Guerrilla Techniques
Welcome to the premiere post for BuzzologySurveys’ blog!
After working within the media field for several years, I, along with members of my team, continually wonder why we don’t see more advertising reflective of Black consumers and information of interest to us.
And we're not alone. Yankelovich Partners, a well known authority on consumer attitudes, and Burrell Communications, a leading African American ad agency, noted in their 2005 survey that 50% of African Americans agree that “very little, if any, of the marketing and advertising I see has any relevance to me.”
And yet, The University of Georgia’s Selig Center estimated that our spending topped $799 billion in 2006 and will reach $1.1 trillon by 2011.
That means Black folks need to better leverage their buying power. So as consumers ourselves, we want to be a catalyst for that change!
Visit our blog daily to find the latest headlines about marketing efforts geared towards our community, view commercials, promos and other ad campaigns, read interviews with decision makers, and continue to stay informed!