Tuesday, March 25, 2008

ABC Kidz Signs Licensing Agreement With MLB


ABC Kidz Designs, a Black owned children’s home décor company based in Los Angeles, has signed a licensing agreement with Major League Baseball to bring a line of baseball inspired bedding to large retailers this spring. The twin and full-sized bedding and accessories will "incorporate MLB team logos with fun colors and high-energy expressions reflective of the spirit and courage of the African American culture."

Teams represented in the initial product line include the Atlanta Braves, Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, Oakland A's, and Washington Nationals, with additional clubs debuting later in the year.

"'We are excited to be a part of the Major League Baseball licensing program and for the opportunity to introduce new bedding concepts to market" said Beverly Sutherland, Founder and CEO." The company successfully launched a line of Negro Leagues bedding in 2005. Source

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