African American Consumers Influenced By Sponsored Links

BIGresearch’s latest Simultaneous Media Survey, which partly delves into which consumers are influenced by sponsored links, reports that African Americans comprise 19.5% of those clicking on when searching for products and services online.

Life events such as preparing for college, planning a wedding and expecting a baby ranked highest for influencing consumers to view sponsored links; searching for product information when making major purchases for computers, televisions and furniture also influenced consumers to view these online ads. Read on...