Home Accents Today: African-American Women Increase Spending On Home Décor
From Home Accents Today:
"Shilpa Rosenberry, Senior Consultant of WSL Strategic Retail on the release of the NYC-based company's 11th biannual study, How America Shops 2008-Anarchy, advises home retailers to take note of the unique opportunity offered by a growing spending demographic: African-American women, whose spending on home decor has increased by 6% compared to a 21% decrease for Caucasian women and a 30% decrease for Hispanic women."
"Retailers—especially mass merchandisers, the number one choice for African- American women shoppers—should recognize this unique opportunity and offer new and fresh home décor items that appeal to this demographic.'” Read on…
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