More News On The Online Habits Of African Americans

From PR Newswire:

Despite the much cited "digital divide," many multicultural consumers in the U.S. are getting much more active online but in different ways, according to new research from global market research firm Synovate.

The company recently surveyed a total of 4,000 males and females ages 18+ across the U.S., including approximately 1,000 African-Americans.

Findings include:

* African American and Hispanic males ages 18-34 were more likely to have visited YouTube than their female counterparts;

* Among African Americans, 55% of males and 33% of females visited YouTube;

* Among general market consumers, 57% have made a recent purchase online while only 42% of African Americans and one quarter of Hispanics have done the same;

* Less than three out of ten African Americans and Hispanics have visited eBay in the past six months versus 41% of the general market population; and

* 34% of African Americans have paid monthly bills online recently compared to 38% of general consumer market.

Source