Thursday, June 5, 2008

PRNewswire: Pepsi Celebrates African-American Fathers With Special Booklet Featuring Quotes From Celebrity Dads

From PRNewswire:

Pepsi is celebrating Father's Day and the essential role of fathers and father figures in the African-American community with "Four Weeks For Father!," a free booklet available at pepsigreatfathers.com.

The booklet features words of wisdom from notable African-American dads, including Academy Award-winning actor Forest Whitaker, Grammy Award-winning musical artist Common, former professional football player Jerry Rice, acclaimed actor Mekhi Phifer and Congressman Jesse L. Jackson, Jr. (D-IL), among others.

We're proud to honor the important role of fathers in the community this month," said Marcus Minifee, senior manager of multicultural marketing, Pepsi-Cola North America. "A number of outstanding men contributed to 'Four Weeks For Father!' and we thank them for sharing their thoughts and experiences." Source

Related News: How Pepsi-Cola Wooed Black Consumers, Invented Niche Marketing

1 Buzz Comments:

Gee said...

I think that is a good look for Pepsi. People should definitely do whatever they can to encourage and celebrate Black fathers. Just like Obama, but I guess he was talking down to Black people :-/

Contributors

BuzzologySurveys.blogspot.com is the premiere online portal offering news for and about the African American Consumer. Our content includes weekly surveys to identify the pulse of the black buying public, highlights the latest on celebrity endorsements deals, business and entertainment news, and other happenings from around the web.