Adidas Launches Year Long Campaign To Celebrate 60 Years Of Its “Iconic 3-Stripes”
Yesterday adidas premiered its national ad campaign to mark the 60th anniversary of its “iconic 3-Stripes.”
The campaign is “set against the backdrop of a house party hosting an eclectic mix of people” including celebs Young Jeezy, DMC-Daryl McDaniels, Method Man, Redman, Estelle, Russell Simmons, Missy Elliott, and NBA star Kevin Garnett.
“The creative will come to life in a complete through-the-line offering including two television spots, cinema, digital, retail, activation events and a print campaign” and expands globally in January 2009.
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Here's the link to the press release:
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus.story&STORY=/www/story/11-24-2008/0004931729&EDATE=
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