Converse Launches Elton Brand's Signature EB1 Line At J.C. Penney

From Bizjournals:

Nike Inc. is stretching its Converse brand’s reach in the low-cost retail world.

Converse, a subsidiary brand of the Beaverton-area sportswear company (NYSE: NKE), on Monday said it has partnered with NBA star Elton Brand to sell a signature basketball shoe at J.C. Penney stores.

Converse’s Elton Brand line launched Nov. 1 with the EB1 basketball shoe, which retails at $65. Brand plays for the Philadelphia 76ers.

“As a leading Converse retail location and a place where Elton shopped with his mom growing, up, J.C. Penney makes this partnership a perfect fit to sell his signature footwear line,” Geoff Cottrill, chief marketing officer for North Andover, Mass.-based Converse, said in a news release. Source

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