Diddy Wants "I Am King" Fragrance To Resonate With Obama Supporters

The Wall Street Journal reports that Sean Combs wants his new men’s fragrance I Am King to "resonate with the same consumers who voted for Barack Obama."

Earlier this year, industry insiders estimated the scent, debuting exclusively at Macy’s in December, could do $100 million globally in its first year.

Per Combs, "When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend."

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Photo: TheScentedSalamander