BC: 'House of Payne' Is No. 1 With African-American Audiences

From Broadcasting & Cable:

Debmar-Mercury's rookie sitcom, Tyler Perry's House of Payne, is running in the middle of the pack when it comes to off-net sitcoms, but among the African-American audiences it targets, it tops anything else on television.

Among African-American adults age 18-34, 18-49 and 25-54, House of Payne is the No. 1 show in all of network prime, all of cable and all of syndication, according to its — take a breath here — live-plus-seven, season-to-date, gross-average-audience ratings average. That rating includes double-runs on stations and its cable run on TBS.

In primetime, House of Payne beats such ratings monsters as Grey's Anatomy, Dancing With the Stars, Desperate Housewives and CSI in all African-American adult demographics. Among African-Americans 18-34, the weekday airings of the show are scoring a 6.3 household average. That rating climbs as audiences age, scoring a 7.1 among adults 18-49 and a 7.6 among adults 25-54.

“If you want to reach 7.1% of the African American audience among adults 18-49, you can do that. And you can buy House of Payne for a lot less than CSI,” which ties for sixth in that demographic, says Bob Cesa, Twentieth's executive VP of ad sales. “There's no doubt that House of Payne is a screaming deal.” Full Story

Photo: Daylife.com