There is a body of statistical data suggesting that the black community has been left behind on the road to healthier-food marketing.
That's according to an article in the September issue of the American Journal of Public Health, which examined marketing and advertising studies conducted between 1992 and 2006 and looked at foods and beverages marketed to blacks vs. whites.
Sonya Grier, lead researcher on the project and associate professor of marketing at American University's Kogod School of Business, said her group uncovered 20 studies done during the 14-year period.
The article may be the first comprehensive look at food marketing to blacks, considering the types of products offered to a market, promotions, advertising and other communications, distribution and availability of specific products and price.
Ms. Grier also noted that in some black neighborhoods, it's easier to find a fast-food restaurant than it is a grocery store. More...
Thursday, August 28, 2008
Tuesday, August 26, 2008
On the whole, state residents do quite well, with a median household income of $67,035 -- the second highest in the nation, according to Census figures released today. Only Maryland was higher.
Thursday, August 21, 2008
From Broadcasting & Cable:
BET will offer live coverage from the Democratic National Convention in Denver Aug. 25-28, as well as four BET News specials examining the key issues, the network announced Thursday.
Coverage will air on BET, BET J and online on broadband channel BET On Blast.
The network and BET J will kick things off with Michelle Obama’s speech live at 10 p.m. Monday, Aug. 25, after which a half-hour of analysis with BET News correspondents, political analysts and special guests will follow.
BET News Special What’s at Stake: The Top 10 Issues Affecting Black America will air Tuesday, Aug. 26 at 9 p.m. Guests will include the Rev. Al Sharpton, Nas, Chuck D, David Banner, Crystal McCrary Anthony, John McWhorter, Boyce Watkins, Marc Lamont Hill, Keli Goff, Clay Cane, Rob Stapleton, Donnell Rawlings, Ardie Fuqua, Godfrey, Jina Johnson, Samson, Sharon Carpenter, Staceyann Chin and Keith Boykin. More...
This will allow Wells Fargo to raise its cumulative lending to African American businesses to $2 billion over the next 10 years.
Wells Fargo’s African American Business Services program has been in operation for the last 10 years. As part of the anniversary celebration, Wells Fargo will expand its relationship with the National Black MBA Association by sponsoring the association’s Entrepreneurial Institute.
San Francisco-based Wells Fargo (NYSE: WFC) is a diversified financial services company with $609 billion in assets. Wells Fargo Bank has more than 40 branches in the San Antonio/Hill Country region. Source
Wednesday, August 20, 2008
From PR Newswire:
Online Job Searchers, those adults who have conducted an employment search online during the past month, represent a youthful, educated, racially diverse group, according to consumer and media research firm Scarborough Research.
Scarborough finds that Online Job Searchers are 62 percent more likely than the total adult population to be ages 18-34; 23 percent more likely to have at least some college education; and 47 percent more likely to be African-American.
"Job search websites are used daily by all types of people seeking employment, especially the young, educated and currently employed," said Gary Meo, senior vice president, digital media services, ScarboroughResearch.
Online Job Searchers are more likely than other Internet audiences to be avid downloaders of digital content, such as music, television programs,video games and podcasts. Read on...
Tuesday, August 19, 2008
The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.
The initiative, part of Levi’s “Live Unbuttoned” campaign, lets people “unbutton” artists’ music and download samples of tunes from R&B star Estelle, lyrical wizard Wale and Nikka Costa. The tracks are available for free at levis.com/estelle levis.com/nikka and levis.com/wale. On the individual sites, visitors can also hear each artist’s “revelations” via full motion videos and film content.
“Levi’s has a strong connection to and long history in supporting great music,” Doug Sweeny, director of Levi’s brand marketing, said. “There is something about great jeans and music that just fits. So integrating new, upcoming musicians into the campaign and offering our consumers exclusive musical content was an important part of the inspiration for this initiative.”
Levi’s is supporting the “Unbuttoned” digital campaign with print ads also in Rolling Stone, The Fader, Giant, Dime, Vibe and ESPN magazines. Source
With the housing market in the doldrums and inflation running at a pace unseen in nearly two decades, consumers are not buying new homes. Instead they are fixing up the ones they have, a trend that is beginning to show up in the financial reports of retailers.
“Consumer’s wallets are being pinched,” said Carol B. Tomé, chief financial officer and executive vice president for corporate services at Home Depot. “Customers are moving away from discretionary projects and are spending money on small repair projects.”
Home Depot, the world’s largest home improvement retailer and a bellwether for the industry, reported a 24 percent decline in profit in its second quarter on Tuesday, though it beat Wall Street estimates. Some of its best-performing categories were related to home repair, like plumbing and goods for the kitchen and bath. Read on...
According to two young African-American dentists who recently opened a practice near Kenwood High School in the Hyde Park neighborhood, men who are married or have significant others also have better oral health.
"They are the biggest influencers," said Dr. Ozzie Smith III.
Although they share the same last name, Ozzie and Dr. Patrick Smith are not related. They met at Morehouse College where they earned their undergraduate degrees.
But these dentists are not pushing the cosmetic dentistry that's become popular with African-Americans who can finally afford to pay for straighter teeth. They are not trying to sell whiteners or veneers or transparent braces. Ozzie and Patrick just want black men to take better care of the teeth they have.
According to the American Dental Association, more than 50 percent of African-American men have untreated dental decay and are less likely to have decayed teeth restored. Even more troubling, black men suffer the highest incidence of oral cancer and have the lowest survival rate of any other group. More...
This will be the first line of clothing and advertising between the entertainer and Sears, which signed him to an exclusive deal in May.The LL Cool J Collection of clothing for Sears will debut in 450 stores Sept. 7, to coincide with the release of his latest album, Exit 13, which will available at select Sears stores and at Sears.com on Sept 9.
The print campaign will break in October issues of Cosmopolitan, CosmoGIRL!, Seventeen, Spin and Vibe. Shots include LL and his family wearing embroidered denim, cotton hooded sweatshirts and fleur-de-lis bejeweled T-shirts and other items from the collection. POP includes shots of LL Cool J in pieces from his collection. Items begin at $24 for T-shirts, $50 for denim and $60 for outerwear, per Sears.
Monday, August 18, 2008
The goal of Better Black Television (BBTV) is to "provide positive content for a black and brown culture that will appeal to all races," according to a Friday news release, which also revealed a lineup that will include a bilingual soap opera, video showcase, a Saturday morning kids show as well as series themed around health and fitness, politics, sports, celebrity profiles, cooking, comedy, personal finance, and movies.
"Better Black Television has been a vision of mine for some years," said Miller, BBTV's chairman & CEO, in the release. "I've done a lot to promote and change the way messages are relayed to our children and our families over the last few years. Promoting positive content and positive messages is so important to educate and preserve the next generation. Read on...
The Dallas Convention & Visitors Bureau recently teamed up with the Dallas Black Chamber of Commerce to launch a visitor site aimed at African-American travelers.
The site, visitblackdallas.com and its companion visitor guide feature dining, entertainment and shopping destinations around the city that may be of particular interest.
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Posted by Buzz Chick at Monday, August 18, 2008